A new AI-powered driver engagement platform that removes barriers to fleet incentivisation has launched in the UK.
The new Proelium Fleet platform automatically creates custom driver incentivisation programmes from raw telematics data
Developed by transport solutions firm Proelium Intelligence for fleets of all types, the new Proelium Fleet platform automatically creates custom driver incentivisation programmes from raw telematics data to inspire behavioural change.
It’s designed to address critical industry challenges of driver retention, engagement and road safety, and features intelligent capabilities that automatically analyse telematics data and creates motivational challenges, requiring minimal client input while delivering maximum impact.
The process works in automated steps:
- Ingests raw, anonymised telematics data
- Analyses driving patterns, behaviours and performance metrics
- Understands fleet-specific challenges and baseline performance
- Identifies opportunities for measurable improvements aligned with business objectives
- Creates tailored driver incentive programmes with appropriate targets and rewards
- Deploys programmes directly to drivers via the mobile app
It’s aimed at businesses running either inhouse fleets or commercial fleets, along with telematics firms. All Proelium Intelligence requires from clients is raw, anonymised data and stated business objectives.
Its AI-powered platform then handles the complexity, cutting time-to-value while ensuring programmes are data-driven and optimised for each fleet’s unique profile. Clients retain full control to amend, refine or supplement AI-generated challenges through the intuitive, self-service ProControl portal.
The platform can be deployed in two configurations to meet different technical capabilities and preferences:
API Integration: For organisations with development resources, Proelium Fleet’s robust API enables seamless integration with existing telematics platforms and fleet management systems, allowing clients to build driver engagement into their own applications.
White Label App: For rapid deployment with minimal technical overhead, Proelium Intelligence provides a branded mobile application. With this option, Proelium Intelligence handles the integration work, delivering a turnkey solution fleet operators can offer under their own brand without impacting resources.
This approach is particularly attractive to telematics firms seeking to expand their value proposition without diverting engineering resources and is said to deliver faster time to market, while reducing risk and enhancing competitive positioning.
Ashley Murdoch, CEO of Proelium Intelligence, said: “Driver expectations have changed, and the industry is actively seeking better engagement solutions.
“Our AI-powered platform removes the complexity that has held operators back. Any fleet or telematics provider can now deploy world-class driver incentivisation in days, with programmes automatically optimised for their drivers and business goals. We’re eliminating barriers.”
Proelium Fleet can also deliver a wide range of engagement tools through the self-service ProControl portal such as progressive segmentation using behavioural analysis for hyper-personalised challenges; real-time driver sentiment surveys triggered by behavioural patterns and live data insights dashboard with AI-powered recommendations for programme optimisation.
The platform’s AI ensures that every incentivisation programme is grounded in actual fleet data, targeting the specific behaviours that will deliver success for each operator, whether that’s driver retention, driver engagement or road safety.